Aura Glow Cosmetics: Scaling an E-commerce Brand from Launch to Viral Success

Description:
Aura Glow, a new organic skincare startup, approached us with a premium product line but zero brand recognition. Their challenge was to penetrate a saturated market and drive direct-to-consumer sales efficiently.

Our solution involved a multi-channel digital strategy focused on ROI. We developed hyper-targeted paid social campaigns on Instagram and TikTok, leveraging influencer collaborations and user-generated content to build authenticity. Simultaneously, our SEO team optimized their product pages for high-intent keywords, capturing organic search traffic. By A/B testing ad creatives and building sophisticated retargeting funnels, we turned initial interest into consistent conversions.

The Results:

Achieved a 450% Return on Ad Spend (ROAS) within the first quarter.

Increased online sales by $300,000 in 6 months.

Grew their Instagram following from 500 to 75,000, creating a loyal community.