ConnectSphere: Rebranding a B2B SaaS Platform to Triple Demo Requests

Description:
ConnectSphere, a powerful B2B project management software, faced a major hurdle: their brand identity and website felt outdated and failed to communicate the true value of their product. This resulted in a high bounce rate and low conversion of website visitors into qualified leads.

Our project was a complete brand and digital transformation. We started with in-depth market research and brand strategy workshops to define their unique market position and voice. From there, we designed a new brand identity—including a new logo, color palette, and messaging. We then developed a modern, user-centric website focused on clear calls-to-action and a seamless user experience. To establish them as thought leaders, we launched a content marketing strategy, producing an in-depth industry whitepaper and a series of authoritative blog posts.

The Results:

Achieved a 200% increase in marketing qualified leads (MQLs) from the new website.

Tripled the conversion rate for “Request a Demo” form submissions.

The new whitepaper was downloaded over 5,000 times, positioning ConnectSphere as an industry expert.